Unfortunately at the moment blogging is not my full-time job. One day it will be though (speak things as if they were) which means that for now I don’t have a large amount of time to invest in my passion job. I currently work between 10 – 12 hour days. I leave home at 7 and usually get back between 7/8 pm. So yes…. I have weekends and about 3 hours at night to do whatever I want to do.
Now if you read my previous blogpost, which I think you should (here), you’ll know that I try and catch up on my social media whenever I have time during the day, but as for actually creating content… that’s a whole other story. Introducing this incredible thing called “Batching”.
The most exciting and creative part of the whole blogging and Instagram process for me, is actually creating the content, with that being said, it also happens to be the thing that tends to take up the most time. Mostly because I want it to be perfect, and I have very specific ideas in mind when it comes to the actual content that I am sharing.
As much as I would like to I don’t always carry my camera around with me, or have the perfect outfit on. So the majority of the shots you see, are “Scripted” or “Planned” (this can be clearly obviously because I don’t really make a habit of running around a game reserve in a dress). SOMETIMES, if I’m lucky, I’ll get a shot I want spontaneously with an Iphone, it’s not often but it does happen.
This thing called “Batching” has changed my life, when I first started I thought I was sort of cheating my way into this whole blogging thing, it can’t be this easy can it?! Trust me, it is. It will blow your mind, and it’s not cheating… it’s just being effective.
So here’s the deal, I only have weekends to create content, and I need at least a weeks worth of it. Which means that I need more or less 3 outfits, and a whole lot of different locations. So during my “free time” during the week, I plan out shoot locations and different outfits that I would like to shoot. I also keep in mind what blog posts I am going to be posting, and aim to create content with that in mind.
When we are on holiday I do this too, the first day we usually walk around and get to know the city that we are visiting and I make a note on my phone of all the places I want to go back to the next day. I don’t usually have the option of as many different outfits as I would like, but you get the picture.
The weekend then arrives… I have a list of locations, an idea of different outfits and I’m mentally ready. I have a job to get done. This is where the practicality of it all comes in, I pack my outfits in a bag, and we head out to go shoot. I usually take about 3/4 hours for all the content during the week, if the weather is bad, I’ll just choose to do it on a Sunday. (If it’s raining then too… there are always throwbacks). When we get home, we edit, I try not to wait too long or else I won’t have time during the week to do it, and then I’m back to square one.
Like I said, time batching, when done right, can change your whole perspective on how to create content. As much as I love the actual shooting itself, I usually don’t have enough time to dedicate to it daily, hence…. weekends. So write lists, style your shoots, and have the exact ideas of what you want, so that when you get to the location you pose, shoot, and move on. I also find that because I’ve allocated a certain amount of time to shooting, it actually takes a lot of the “camera shyness” away, I don’t have the time to play coy and embarrassed, I’m out here to do a job. This doesn’t mean that you cant have fun, it just means that I try not to let it take the whole day.
So use your free time wisely, shoot and edit over the weekends, so that during the week when you have limited time to offer, your content is already there and ready to upload.
Let me know in the comments below if you have any questions, or if you would just like me to send you an email with a list of all the hashtags I use. (It’s much easier to just copy and paste, than to actually write them out everytime.)